Insightful Corner

Information

Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. bazaarecommerce.com If you can demonstrate a deep understanding of their needs and provide a service that not only solves their problems but delivers added value, then your customers are far more likely to trust you. In 1950, long-running American teen magazine Seventeen developed what must be one of the earliest examples of a “buyer persona” with the creation of Teena (get it?!) – a fictional character based on survey data and used to peddle advertising space